Professional Development Calendar

Event Detail

Effective Marketing Principles and Practice

How to build the foundation for successful word-of-mouth and grassroots marketing

Tuesday, April 4, 2017
9am - 1 pm Lunch included

Location Four Points by Sheraton Norwood Hotel and Conference Center, 1125 Boston Providence Turnpike, Norwood, MA

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Effective Marketing Principles and Practice

How to build the foundation for successful word-of-mouth and grassroots marketing


This hands-on, half-day workshop is designed to help you strengthen the foundation of your marketing practices across channels. You will walk away with practical tools and ideas specifically for strengthening your word-of-mouth marketing and grassroots efforts.   

Workshop model: participants should come prepared to work! We will allow time for participants to immediately apply their learning to their schools. 

Topics covered include:    
  • Building a foundation for excellent customer service and strong word-of-mouth (WOM)
  • Fundamentals:
  • Alignment, Product, Mindset, Tone
  • Branding
  • SWOT analysis
  • Positioning Statements and Value Propositions
  • Social Media

This workshop is intended for senior leaders responsible for marketing and admissions success. Designed for HOS, Administrative leadership team, Admission and Marketing professionals and other key leaders

About your workshop leader
Dan Levine is currently the President and Founder of Engaging Minds, an after-school learning center with locations in Newton and Wayland and serving students in the Greater Boston area. Engaging Minds focuses on teaching students executive function skills and "learning how to learn" skills within the context of their own schoolwork.

Previously, Dan was the Director of Recruitment and Marketing at Solomon Schechter Day School of Greater Boston, and Director of Admission at Chapel Hill-Chauncy Hall School. He continues to consult with schools in the areas of admission, marketing, and attrition prevention.

Specialties:
- Increasing enrollment in niche markets
- Developing marketing strategies including word-of-mouth and other grassroots marketing efforts
 

Fees:

AISNE Member: $110 per person
Non-Member: $220 per person
Refund Policy:  Cancellations occurring on or before March 21st will receive a 50% refund. 
Please note: No refunds will be given after March 21st.
Continental breakfast and lunch will be provided. 
 

Registration:  

If paying with a credit card, please register online using the button at the top of this page.
If paying with a check, please click on the More Information link at the bottom of the page.

 

More Information PDF 521kb