AISNE Insights

Engage and Support Your Community with Clear and Helpful Communications

During This Time of Constantly Shifting News and Information

Wednesday, August 5, 2020
Location: Virtual, using Zoom
1:00 - 2:30 p.m. EST

A program for heads of school, and marketing, communications, admissions and enrollment management leaders

About This Session

pictured, left to right: Becky Biggs, Simon Noakes, Beth Somerset

Facilitated by:


  • Beth Somerset, Director of Marketing & Communications, Cushing Academy

As you monitor and navigate the evolving information and guidance about COVID-19 and safety guidelines for reopening your school, join this session for helpful tools, resources and case study examples for strategically tailoring your marketing and communications to best support your community.

Together we’ll think about what it takes to be leading within a school as you plan and develop for multiple scenarios for reopening in the fall: in-person, virtual and hybrid models, while also helping to bring your parents, families, students and faculty members along on this journey in an informed and supportive way.

Gain specific approaches for:

  • Optimizing the clarity and value of your communications to multiple constituencies
  • Navigating the constant flow of new public health updates and safety guidelines
  • Presenting your plans to your community in ways that help everyone feel fully heard, supported and informed
  • Learn from case study examples of how consistent, repeated communications pay off, especially during times like these

This program will include takeaway resources and a recording.

Registration Options

To order this workshop for asynchronous learning:

Please use this form. In advance of completing the form, please prepare a spreadsheet you will attach as part of your submission. It should list each person who will be asynchronously participating. Columns: First Name, Last Name, Title (Role), School Name, Email Address. AISNE will invoice you and deliver the assets to your participants upon receipt of your payment.

Virtual Format Rates:

  • Member Schools: $39 per person, or $29 per person for 3+ participants*
  • Non-Member Schools: $59 per person, or $49 per person for 3+ participants*

*To utilize our Group Savings Rates, please designate one person from your school to register all participants at the same time. If you have a question about this, please contact Betsy O'Brien, Manager, Program & Communications, AISNE.

Meet Your Facilitators & Our Guest Speaker

Becky Biggs
Becky began her career as a teacher, working at both independent and public schools in Maine. Becky's passion for professional development traces back to these early assignments, demonstrated by her active participation in programs aimed at supporting the advancement of the teaching profession. Prior to joining AISNE in the summer of 2018, Becky was Dean of Lower School Admissions at Moses Brown School in Providence, Rhode Island.

Learn more about Becky, here.

Simon Noakes
Simon is Founder and CEO of Interactive Schools. Simon is at the cutting edge of marketing and communications within the international education sector. He is an expert in strategic marketing, thought leadership, social media, brand value, and innovative thinking. He is a regular speaker and contributor on the subject of digital marketing, social media and mobile apps.

Learn more about Simon, here.

Beth Somerset
Beth is Director of Marketing & Communications at Cushing Academy in Ashburnham, MA. She is an experienced communications and marketing professional adept at content strategy, amplifying stories, engaging constituents, building audiences, and supporting the growth efforts of mission-driven organizations.

Learn more about Beth, here.